How to Create an Active LinkedIn Marketing Strategy in 2021
Table of Contents
Linkedin Analysis
LinkedIn Marketing : As one of the top B2B social media platforms, LinkedIn can help you draw more attention to your business.
It is one of the most popular social networks for professionals and one of the best social networks in general. As a plus, LinkedIn makes its Stories feature available to all users.
Knowing this, you must ask yourself the question:
Wondering How To Create A Complete Linkedin Marketing Strategy For Your Company?
Believe it or not, 2021 is just around the corner, so I’ve compiled a list of tactics and ideas on how to create an effective LinkedIn marketing strategy for your business in 2021.
1. Create A Company Profile
If you want to sponsor your business on social media and LinkedIn Company Page is a must. You will build brand recognition by providing a way to promote your products and services to clients and prospects.
Did you know that 51% of companies have found a B2C client on LinkedIn?
2. Post Relevant And Engaging Content
Its main objective is to increase the participation of your page. So, make sure your posts include helpful tips, tricks, and information linked to your industry. Show that you know you are an expert in your field by writing on a topic to add value or provide helpful information. You can even use achat maker to create stunning charts that will turn heads.
Avoid writing promotional presentations and focus more on content that provides detailed information to your followers or lessons learned over the years.
Try to add value or provide helpful information through your contributions
For example, if you follow Socialinsider on LinkedIn, you see that we publish a new study or host a series of webinars every month
3. Make Use Of Linkedin Stories
Dr. Natalia Wiechowski: The LinkedIn Stories are version 1.0 of the recent Instagram Stories, and I do NOT mean that in a mean way.
I’m excited about this new LinkedIn feature, and every platform starts somewhere. I’m also very curious to see how this will evolve.
Are you using Instagram and Facebook Stories? If so, you might also like LinkedIn Stories.
This feature is great for businesses, and here are three great ways all businesses should use LinkedIn Stories:
4. Make Your Company Name Known
You are not alone in your niche, and you need to get your business name out there.
A great way to do this is to invite people to follow your page. This strategy will allow you to have a larger pool of connections that might want to pursue your business.
If you want to raise the number of connections to your LinkedIn Page, here is something you should try:
- Invite your contacts to follow your page.
- Promote your LinkedIn Marketing business page on other social media channels like Instagram, Facebook, Twitter.
- Mention your LinkedIn page in your emails.
- If you want to raise your LinkedIn profile connections, be sure to personalize your request.
- Customize your connection requests: As a Company Page, you can’t send LinkedIn connections, but your employees can. Make sure they mention your brand on this note.
- You have 300 words to add a note.
5. Add Linkedin Groups To Your Page.
The benefit of being a part of a LinkedIn Marketing group is that it makes your content visible and is a great opportunity to connect and engage with like-minded people in your niche.
You can’t be part of a group with a LinkedIn page, but you can have a LinkedIn group featured on your page.
Use your LinkedIn profile. And join an existing group or create your own as a group moderator and manager, you gain control and awareness in the industry.
To create a LinkedIn group, do the following:
- At the top right of your home page, click on the “job icon.”
- Under Visit more LinkedIn products, select Groups.
- Click “Create New Group” in the upper right corner.
- Enter the mandatory information: group name, about this group, group rules, privacy
- Click the “Create” button, and you’re done.
- Create your own LinkedIn group following the steps above
- Now that you have created a group with your LinkedIn profile, you can present this group on your LinkedIn page. All you have to do is:
- Go to your LinkedIn page, and on the left sidebar, you will see the Recommended Groups tab.
- Click “Add a LinkedIn Group”
- Select the group you want to present on your page (you can add up to 10 groups).
- Click “Save”
- To delete a group: click “Delete symbol.”
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