What is Advertising? which ad format should we use?
Advertising is a form of commercial communication in which a product, service, or concept is promoted or sold via an explicitly sponsored, non-personal message. Businesses that want to advertise their products or services are generally advertising sponsors. Advertising differs from public relations in that the advertiser pays for the news and has control over it.
It varies from personal selling in that the message is not targeted at a specific person. Newspapers, magazines, television, radio, outdoor advertising, and direct mail are examples of conventional media, whereas search results, blogs, social media, websites, and text messaging are examples of new media.
Table of Contents
Advertising Classification
It is the process of promoting a company’s products and services via various channels to boost sales. And it works by raising consumer awareness of the product and concentrating on its desire to purchase it.
It has become an integral component of the business world on a global scale. As a result, businesses devote a significant portion of their money to advertising. It also helps to establish a product’s brand, which is essential for effective sales.
Print Advertising
For a long time, print media utilize for advertising. Newspapers and magazines are widely used forms of advertising for a variety of businesses all around the world. Companies can also use print media for marketing their products, such as brochures and leaflets. Newspapers and magazines sell space, and some variables determine the price.
The cost of advertising determine by the amount of space, the number of pages in the magazine, and the kind of paper used. As a result, an ad on the front page would be more expensive than one on the interior pages. Similarly, an advertisement in the glossy supplement of a newspaper would cost more than one in a low-quality publication.
Covert Advertising
This is a one-of-a-kind kind of advertising in which a product or message quietly include in a film or television series. There is no actual advertisement, only a reference to the product in the film. In the film Minority Report, Tom Cruise, for example, utilized a Nokia phone.
Broadcast Advertising
This form of marketing is quite popular all around the world. It comprises advertisements on television, radio, and the Internet. Television commercials have a big audience and are pretty popular. The length of the ad determines the cost of an advertisement and the time it will display. Primetime advertisements, for example, would be more expensive than regular ads.
Although radio advertising is no longer as popular as it once was due to the introduction of television and the Internet, it still has a dedicated following. Radio jingles are famous in some parts of society and aid in product sales.
Outdoor Advertising
Outdoor advertising employs a variety of techniques to capture the attention of potential customers. Billboards, kiosks, events, and tradeshows are efficient ways to get the company’s message out. Billboards may seen all over the city, but the material must be such that it draws the customer’s attention.
Kiosks are convenient places to sell items and provide information to the public. As a result, outdoor advertising is a powerful marketing tool. Organizing events such as trade shows and exhibits to promote a product or service also.
Also Read: What exactly Marketing? What are the Benefits?
Which ad format should I use?
In advertising, selecting the appropriate format may be a game-changer. Let’s look at some of the most popular mobile ad types and when they’re most successful.
Banner ads
Banner advertising aims to display an image and wait for consumers to see, click, and convert. Thus good visuals and a compelling call to action (CTA) are required.
Interstitial ads
A full-screen experience is provided through interstitial advertisements. These can use to avoid “banner blindness,” which occurs when consumers so use to seeing banner advertising that they don’t see them anymore. Expandable advertisements, which begin as ordinary banner ads before filling over the entire screen, are interstitial ads.
Native ads
Ads that are meant to blend in with the context they show are known as native, when you see a ‘sponsored’ tag attached to a YouTube video, for example, native advertising on that platform.
Video ads
Video commercials are, as their name implies, advertisements that are shown in video format. This advertisements are a popular advertising strategy by their very nature since they may be very entertaining and have high click-through rates (CTRs).
Also Read: What is Colloidal Gold? And Development of Colloidal Gold
Ads and Adjust
Adjust makes ad tracking simple by requiring only the integration of an SDK and creating an Adjust tracker URL. Then, using our dashboard, you can see just how effective your ads are doing. We can also connect you with any of our hundreds of partners so that you may promote to the right people at the right price.
